A Guide to Rendering Differences in Microsoft Outlook Clients
Microsoft has a long and complicated history with the email world. From founding the first free webmail service to building several variations of desktop mail programs, the tech giant’s influence on...
View ArticleIntroducing Julie
We’re thrilled to introduce you to the newest member of our team! MEET JULIE, VP OF FINANCE As a CPA with over 15 years of experience in the wild world of finance and a passion for working with early...
View ArticleApril Fools’ Email Roundup: Did They Leave Us Laughing or Unamused?
April Fools’ Day gives email marketers (and marketers in general!) the perfect opportunity to show their brand personality through witty and funny techniques. Here at Litmus, we anxiously monitored...
View ArticleGmail Continues to Shift the Market Share Landscape
The effects of Gmail image caching continue to impact market share stats. Four months after the initial roll-out of image caching and automatic image downloads, Gmail opens are starting to even out....
View ArticleGmail Continues to Shift the Market Share Landscape
The effects of Gmail image caching continue to impact market share stats. Four months after the initial roll-out of image caching and automatic image downloads, Gmail opens are starting to even out....
View ArticleIntroducing Kevin, Senior Developer
With over eight years experience as a web developer and a love for working with small teams, Kevin is the perfect addition to Litmus! Alongside Eddie, Jordan, Luca, Alan, and Drew, he’ll be working on...
View ArticleScalable, Fluid or Responsive: Understanding Mobile Email Approaches
Mobile is a wildly popular topic in email design, which makes sense—emails opened on mobile devices have grown more than 400% since 2011, and mobile email opens hit the 50% mark in 2013. We’ve talked...
View ArticleHow Removing a Featured Newsletter Article Increased CTR by 13%
Newsletters are an email marketing staple. Whether it’s Tuesdays at 3pm, every third Monday at 11am or every morning at 9am, the process of assembling a newsletter is a familiar one to most of us....
View ArticleInfluencing Subscriber Engagement: Do Featured Articles Increase CTR?
Newsletters are an email marketing staple. Whether it’s Tuesdays at 3pm, every third Monday at 11am or every morning at 9am, the process of assembling a newsletter is a familiar one to most of us....
View ArticleScalable, Fluid or Responsive: Understanding Mobile Email Approaches
Mobile is a wildly popular topic in email design, which makes sense—emails opened on mobile devices have grown more than 400% since 2011, and mobile email opens hit the 50% mark in 2013. We’ve talked...
View ArticleHow Removing a Featured Newsletter Article Increased CTR 13%
Newsletters are an email marketing staple. Whether it’s Tuesdays at 3pm, every third Monday at 11am or every morning at 9am, the process of assembling a newsletter is a familiar one to most of us....
View ArticleGoing Responsive With Limited Resources: A Look at Edinburgh Bicycle’s Journey
We’re constantly preaching about the importance of designing mobile-friendly emails. However, as Jason describes, there is a lot of confusion about mobile email design strategies and how to choose...
View ArticleHow to Code HTML5 Video Background in Email
Last week, we sent the launch email for The Email Design Conference. We knew we couldn’t promote THE Email Design Conference with just any email, which is why we aimed for a forward-thinking and...
View ArticleIntroducing Brian
We’re thrilled to introduce the newest member of our team—Brian! MEET BRIAN, SENIOR DEVELOPER Brian is joining Brendan, Justin, Ed, and Dave on the back end development team. He brings 10 years of...
View ArticleA Note About the Recent “Heartbleed” Vulnerability
Recently, a serious bug was uncovered in an open source library responsible for securing communications on the Internet. This vulnerability is colloquially referred to as “Heartbleed” and you’ve...
View ArticleFrom the Inbox to the Landing Page: Email Marketing Best Practices In Action
When it comes to doing email right, there’s a lot to consider. And, whenever we’re analyzing emails for our email inspiration blog series, we’re always looking for what aspects of email marketing a...
View ArticleEpisode 1: The Gmail API, CASL and Your Favorite Hacks
Welcome to the Email Design Podcast—the only podcast devoted to the art of email design. In the inaugural episode, hosts Kevin Mandeville and Jason Rodriguez take a look at Gmail’s new API, what you...
View ArticleIntroducing the Email Design Podcast
The email design community has been growing and evolving over the past few years. It seems that more people than ever are embracing email marketing, improving the quality of their designs and talking...
View ArticleKnow Your Speakers: Andrew King and Zachary Hanz
The Email Design Conference is right around the corner and it’s packed with great talks from a bunch of amazing speakers. The email community is a tight-knit group, but we can always get a bit closer,...
View ArticleJoin the #TEDC14 Fun: Tell Us Why You Love Email!
Between Outlook using Microsoft Word for rendering and Gmail doing pretty much everything wrong, we all know that email can be quite the struggle. On top of that, it doesn’t always have the best...
View Article
