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B2B Startup Marketing Meeting - Cambridge, MA

If you are part of (or would like to be part of!) a B2B startup in the Boston area, then this FREE event may be of interest to you! This will be mostly a networking event, as well a time to discuss...

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Tech Talk with Mathias Meyer -

Mathias Meyer will be in town for Monitorama and has graciously agreed to swing by the Litmus office for a casual gathering and talk on Coffee and Customer Happiness. While a good cup of coffee is a...

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BlackBerry Z10: How It Displays Email Messages

Early versions of the BlackBerry OS either didn’t support HTML at all or completely mangled designs. While OS 6 made a giant stride forward by using WebKit to render email, turning on images was a...

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Emails Opened on Mobile? Start Designing for Fingers and Thumbs

The explosive growth of mobile email opens is really astonishing. Updating ourmonthly email market share stats gives me an opportunity to look at trends and comparisons over time, and also consider...

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B2B Startup Marketing Meeting - Cambridge, MA

If you are part of (or would like to be part of!) a B2B startup in the Boston area, then this FREE event may be of interest to you! This will be mostly a networking event, as well a time to discuss...

View Article


Tech Talk with Mathias Meyer -

Mathias Meyer will be in town for Monitorama and has graciously agreed to swing by the Litmus office for a casual gathering and talk on Coffee and Customer Happiness. While a good cup of coffee is a...

View Article

BlackBerry Z10: How It Displays Email Messages

Early versions of the BlackBerry OS either didn’t support HTML at all or completely mangled designs. While OS 6 made a giant stride forward by using WebKit to render email, turning on images was a...

View Article

Emails Opened on Mobile? Start Designing for Fingers and Thumbs

The explosive growth of mobile email opens is really astonishing. Updating ourmonthly email market share stats gives me an opportunity to look at trends and comparisons over time, and also consider...

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Why Working as a Team is Working in Litmus’ Favor

This is a sponsored post in a series featuring companies hiring in Boston. Check out Careers at Litmus.  To have 19 people repeatedly on the same page, constantly collaborating on projects sounds like...

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Introducing Scope: Share Emails and Inspect HTML Easily

Have you ever received a great email and wondered, “how did they do that?” Or wanted to share an awesome email you created, but was worried it would break when forwarded? Without easy access to the...

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Outlook.com Breaks into Email Client Top Ten at #6

While market share stats have mostly held steady over the past few months, there were some exciting changes in April. Not surprisingly, iPhone, Outlook, and iPad continue to top the charts; however,...

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Email Design Conference: Call for Speakers

We love email so much that we’re throwing not one, not two, but three conferences all about it! While we have curated our pick of speakers and topics, we’d love to hear from you, too! We’re still...

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Litmus Email Testing And Analytics Now Available In The ExactTarget HubExchange

We have exciting news—ExactTarget customers can now download Litmus as an app in the HubExchange to use directly within the Interactive Marketing Hub! The Litmus HubExchange app enables users to...

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Mobile Email Compatibility Guide: What Works Where?

My original mobile compatibility post offered up a one-stop shop for knowing what was supported where in each of the major mobile operating systems. Two years later, mobile email is still as confusing...

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Our Favorite Responsive And Mobile Email Resources

Since January 2012, mobile email opens have increased a whopping 63% and now make up 44% of all opens. Synonymous with this trend has been a growth in articles about mobile design approaches, and tips...

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Registration for The Email Design Conference is Live!

A few months ago, we started our search for the industry’s best to speak at the first-ever email design conference. While we’re still finalizing a few details, we’ve put together an amazing agenda and...

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Gmail Opens Drop 18%: Are Tabs to Blame?

Over the past few months we’ve heard a lot of buzz surrounding therelease of Outlook.com and Gmail’s new tabbed inbox. It’s likely that we’ve seen the extent of any changes to Outlook.com opens for...

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Banning Blue Links on iOS Devices

It’s hard to believe we first wrote about removing blue links on iOS more than two years ago. That original post has been extremely popular, and has amassed quite the collection of additional tips and...

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The How-To Guide to Responsive Email Design [Infographic]

Responsive email design has been growing steadily in popularity, and it’s no surprise as to why: 47% of email opens are on a mobile device, and some brands see upwards of 70% of their emails opened on...

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Mobile Opens Hit Record High of 47%

Mobile opens hit a plateau from May through July, but August saw a 3% leap and mobile opens now represent 47% of market share—a new record high, and nearly a 24% change since a year ago. In response,...

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