48% of Emails are Opened on Mobile; Gmail Opens Down 20% Since Tabs
Mobile opens continued their climb toward 50% by gaining another percentage point last month. Emails opened on smartphones and tablets now account for 48% of total opens. Of course, that increase in...
View Article48% of Emails are Opened on Mobile; Gmail Opens Down 20% Since Tabs
Mobile opens continued their climb toward 50% by gaining another percentage point last month. Emails opened on smartphones and tablets now account for 48% of total opens. Of course, that increase in...
View ArticleTweets, Takeaways and Tips from #TEDC13 in San Francisco
TEDC San Francisco was a major success! We’re honored to have been surrounded by so many people that are as passionate about email as we are. We can’t wait for the festivities to start in Londonand...
View ArticleTaking Mobile Optimization to the Next Level: Hover Effects + Layout Changes
The Learning People is a Brighton, UK-based company offering eLearning courses in IT and Project Management. The company converted their emails to responsive designs shortly after launching a new...
View ArticleNow Available: iOS 7 Testing + Impact to Email Designers
With an email client market share of 25%, Apple’s mobile Mail app is the most popular email client in the world. When Apple released the latest version of their operating system on September 18th,...
View ArticleLitmus Redesign: Your Favorite Testing Tool Gets a New Look
Litmus has always been focused on great design (we’re even hostingthree conferences dedicated to it!). After nearly five years, we knew it was time to take our website and application to the next...
View ArticleDitch the “Mobile Version” of Your Email
Quick question: Which of the screenshots below represents your ideal way to read an email on your phone? I’m going to guess that many of you chose the option on the right, the mobile-optimized email....
View ArticleGmail Drops to #9; Android Poised to Upset iPad for #3 Spot
Six months after Gmail’s tabbed inbox was announced, opens in this webmail client have continued to decline. Gmail opens are down a full percentage point since May, or a 27% decrease. As a result,...
View ArticleStarwood Preferred Guest: Focusing Testing Where it Matters
We can’t say it enough—if your emails aren’t easy to read and interact with, your subscribers are likely to abandon them. Regardless of what the industry open trends are, it’s your subscribers’ data...
View ArticleFor the Love of Email
It’s the final days leading up to the last stop in our little #TEDC13 tour. And what a wild ride it’s been. It’s hard to believe that it was just six months ago when Paul walked by my office and said...
View ArticleCampaign Monitor Shows Off Some New Tricks
It’s no secret that the Litmus team loves Campaign Monitor. From the company’s excellent email platform to their comprehensive guides on a variety of email-related topics, Campaign Monitor builds some...
View ArticleTwitter Love and Takeaways: Recap of #TEDC13 in Boston
The last stop of The Email Design Conference wrapped up this past week in Boston. After successful conferences in San Francisco andLondon, we convened at the Seaport World Trade Center for the final...
View ArticleMobile Opens Hit 51%; Android Claims #3 Spot
It’s official: mobile now accounts for the majority of email opens, with a 51% share. That’s an increase of three percentage points since the previous record of 48% from September andOctober. Desktop...
View ArticleReach More People and Improve Your Spam Score: Why Multi-Part Email is Important
While plain text emails may not be as flashy or attractive as HTML emails, they are a critical component of a well-rounded marketing strategy. Plain text emails are not only a great option...
View ArticleGmail Adds Image Caching: What You Need to Know
Google has introduced a number of features to Gmail lately. Along with tabs in the new inbox and an updated mobile client, you can add image caching to the list of changes that affect email marketers....
View ArticleHave Webmail Users Gone Mobile?
In the last year, mobile opens have increased 24% (from 41% to 51% of total opens), while webmail opens have decreased 36% (from 28% to 18% of total opens). On the surface, it appears as though mobile...
View ArticleMobile Maintains 51% Majority; Gmail Gains 3%
After meeting (and exceeding!) the 50% tipping point in November, mobile opens maintained their majority share through December. For the first time since May 2012, webmail opens netted an...
View ArticleEmail Client Market Share: Where People Opened in 2013
2013 was a big year for the email marketing world. Mobile opensfinally hit and surpassed the 50% mark, while Android moved from the #6 spot to #3 spot and now represents 12% of total opens. In April,...
View ArticleCreative Typography in Email: Q&A with Paul Airy
In November, we joined forces with Beyond the Envelope’s Paul Airy for a guest webinar on using creative typography in email. Paul took a look at the role of typography and user experience in email...
View ArticleUnderstanding Gmail and CSS: Part 1
Google’s free Gmail service is one of the most popular email services in the world. Marketers and designers frequently find their campaigns breaking in this popular email client, and struggle with how...
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